Vivetta Ponti grew up surrounded by antiques, art and nature in the idyllic Italian town of Assisi. Moving to Florence to attend the Academy of Fine Arts, the creative honed her skills in Bologna and Milan where she continued her studies before falling in love with the world of fashion. Whilst working for a series of luxury brands Vivetta began to learn everything about the embroidery and elaborate embellishment techniques that would go on to form the foundations of her eponymous label.
Deciding to go solo in 2009, Vivetta debuted at White Milano before being selected by Giorgio Armani to take part in a group show at Armani’s iconic venue during the Autumn/Winter 2015/16 Fashion Week in Milan. Vivetta has gone on to win the Tao Award, become the first designer to join the Swarovski Collective project and show in Beijing as part of the Mercedes-Benz International Design Exchange Program.
“Designing clothes is like creating wearable art to me. Art is the highest form of expression, clothes are the best means to make it closer to people.”
Inspired by her love of animals, especially cats, happy memories and stories from her childhood, Vivetta channels the charm of vintage toys, antiques, and tapestries into poetic collections with a surrealist twist. Her creations are moving ideas that reference designers from a range of artistic disciplines: From Italian legends Gio Ponti and Fornasetti, to the Art Deco works of Erté, illustrations by Luigi Serani, Slim’s photographs and Pablo Picasso’s masterpieces. Vivetta’s dreamlike designs move to the sounds of Marianne Faithfull and Connan Mockasin, Catherine Deneuve and the Nouvelle Vague. Experimental animation movies from the 1960’s and 70’s and references to the creative minds of Norman McLaren, René Jodoin, Co Hoedeman, Caroline Leaf, Yuri Norstein, Hermina Tyrlova, Jan Svankmaier, and Jirí Trnka are all sprinkled throughout Vivetta’s work.
THE STYLE STAPLES
From romanticism to irony, Vivetta’s multi-faceted universe weaves together a range of themes, presenting Made in Italy craftsmanship through unflinchingly modern codes. Nostalgic references are fused with contemporary shapes and preppy silhouettes to create collections that are fresh and full of whimsy. From cuffs to collars, hand and face details are embroidered throughout, forming an integral part of the brand’s design DNA. Other key details include shoes, bags, jewellery, hats and pin brooch.